There’s more to winning business awards than just being a successful entrepreneur or a respected CEO. Awards preparation is an art form that few have mastered. PAIRELATIONS, LLC founder Susan Turkell has built a practice based on identifying, crafting and submitting awards on behalf of clients, ranging from entrepreneurs and CEOs to startups and large corporations.
With a proven track record for earning significant wins on behalf of its clients, PAIRELATIONS is well versed in the vast opportunities that exist nationally, regionally and locally throughout the country, spanning programs focused on business, people, industry and functional areas within corporations.
“Susan Turkell of PAIRELATIONS, LLC has the rare ability to assess a client’s capabilities and unique achievements, and to portray them attractively in writing. I’ve lost count of the number of clients she has written Stevie Award-winning nominations for over the past 18 years. Whenever potential nominees ask us for a referral to someone who can help them prepare their nominations, Susan is one of the few resources we always recommend.”
— Michael Gallagher, Executive Chairman, The Stevie Awards
The Stevie® Awards are the world’s premier business awards. They were created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide. In short order the Stevie has become one of the world’s most coveted prizes. They attract more than 12,000 nominations, which are judged by over 1,000 professionals worldwide.
For the past 20 years, PAIRELATIONS has helped clients earn accolades across a range of prestigious programs, including Ernst & Young’s Entrepreneur of the Year Awards, The Stevie Awards’ programs such as American Business Awards, International Business Awards and Women in Business Awards; Bestinbiz and bestinbiz International, CEO WORLD awards, Goldenbridge awards, Tech America, alumni awards and many more.
PAIRELATIONS is a five-time Grand Stevie winner, earning the prestigious award, based on the number of points scored for entries Turkell wrote and submitted on behalf of clients in each of the competitions. You can read more about the firm’s latest 2020 Grand win:
Grand Stevie® Award Winners Announced in 2020 American Business Awards®
Stevie® Awards Announce Winners of 2020 Best of the IBA Awards
Whether you are seeking recognition for yourself, your employees, your company or your new enterprise, look no further than PAIRELATIONS’ years of expertise to help hone the best programs and categories that coincide with your individual goals, objectives and story. PAIRELATIONS helps to uncover the real winning stories and delivers them in riveting submissions that are known to capture judges’ eyes.
Over the years, PAIRELATIONS has helped its clients earn hundreds of wins, including multiple Grand Stevie Awards – those companies with the most wins in a given program – from the American Business Awards and International Business Awards.
PAIRELATIONS helps clients identify appropriate awards programs to consider and enter. Then, we prepare all awards submissions and handle the entire application process, too.
Click the links below to read blog posts authored by Turkell about the value of awards and ways to leverage them long after the wins.
- Business Intelligence Group – Earning Recognition Through Business Awards Is More Important Now Than Ever Before
- Globee Awards – The Glory of The Win
“In the symphony of success, PAIRELATIONS orchestrates excellence by harmonizing client achievements into award-winning compositions. With a virtuoso touch, they transform each nomination into a melodic celebration, showcasing the brilliance and innovation that defines their clients’ businesses. PAIRELATIONS doesn’t just write nominations; they compose tales of triumph, turning aspirations into accolades and making every award ceremony a standing ovation for their clients’ remarkable journeys.”
— Maria Jimenez, Chief Nominations Officer, Business Intelligence Group
“I have worked with Susan Turkell for several years as she navigated Edison Awards’ entries on behalf of her clients globally. I believe Susan truly knows the art of awards writing.
In fact, it seems she has mastered it, in part because she listens to the innovators, capably captures their stories and effectively communicates them in her entries. Many of Susan’s clients comment that she since has the distinct ability to hear each of their team members describe the innovation they’re nominating so as to get everyone on the same page throughout the entry process. This fosters better collaboration and a deeper understanding, oftentimes challenging for some corporations and teams who may be unfamiliar with the awards nomination process. Her work has helped many companies get to the finish line.
She is extremely detail-oriented, has a keen sense of awareness as to what judges are looking for and quickly grasps how best to position the products and solutions she enters into our program.”
— Rob Manes, Executive Vice President, Edison Awards
“I have known Susan Turkell for more than a decade, during which time she has helped her clients successfully submit nominations that are noticed by the judges across various categories in the Globee Awards, a global recognition platform. As the importance of business awards continues to grow for corporations globally, Turkell consistently excels in helping her clients achieve recognition. She has developed a distinct expertise in awards writing and selecting the most appropriate categories, a rare talent, and subsequently winning on behalf of the many global companies she represents. Her dedication to helping her clients win awards and earn prominent recognition has been particularly impressive.”
— Rake Narang, President, Globee Awards
“I initially met Susan Turkell at the end of 2023. She was listed as a preferred entry-writing resource by one of the most highly recognized global awards program. Once I met her, I never doubted her knowledge, expertise or enthusiasm. Since that time, over the course of about six months, Susan helped me and my (at the time) start-up multicultural digital marketing firm, win four prestigious awards. I now use these to help fuel the growth of my budding business as I truly understand the importance of such third-party recognition. The awards Susan helped us earn have significantly contributed to solidifying my firm’s distinct position within the advertising marketplace. By leveraging recognition from the awards Susan has helped us earn, my business is fast-gaining traction and stands out amid today’s crowded advertising arena. She helped me spread the word about the ways our innovative ad strategies resonate amongst many audience types.
I highly recommend her to anyone or any company seeking to earn acknowledgement of their people, products, programs and/or business. She will get the job done just as she did for me, and really is the awards guru.”
— Crystal Foote, Founder and Head of Partnerships, Digital Culture Group
Contact us here or email us at [email protected] to learn more about going for the gold and to start earning the recognition you deserve.